Meet Jennifer

Hello

I'm an Orange County graphic designer and brander. I make creative visual things happen. I design and strategize to solve problems, achieve goals, and fulfill certain needs. I come up with ways to make stuff look good and get noticed. I’ve been doing it for a while too – 16 years, if we're counting. I have a shelf full of awards to prove that I'm pretty good at it. But I realize I'm only as good as my next design or campaign.

My background is diverse from public relations to media relations, graphic design to advertising, events to sponsorships, branding to promotions. This unique background allows me to understand the importance of both creativity and strategy. I realize you can have the best strategy in the world but if the execution falters then it’s all for not. While, you can have the greatest graphic design and creative but if no one sees it then you just wasted a lot of money. 

I believe strategic design and outreach should turn stories into conversations, impressions into relationships, campaigns into results, and make the competition feel a little nauseous. I believe design is timeless, simple and authentic — not a trend. I believe in fonts, colors, typography, and that less is more. I love clean lines, white space, and simple, eye catching design. I make brands come alive. I make brands laugh. I make brands shine. 

Throughout my career I've worked with Lamborghini of Beverly Hills, Princess Cruises, Viking River Cruises, the Denver Broncos, O'Gara Motorsport, Farmer Boys, Fig & Olive, FabFitFun, Little Giraffe, Dammit Dolls, Dedoose, and more.

Professional. Personable. Creative. Passionate. Collaborative. Detail oriented. And above all, talented. Those are the kinds of words I often hear my clients use to describe me. It’s who I am and what I bring to every project, every day. 

experience

GRAPHIC DESIGNER + brander

Freelance

October 2013 – Present   |   Irvine, California

+ Graphic design and creative development of of various projects including print advertisements, sales books, brochures, packaging, presentations, POP, email blasts, social media graphics, and more
+ Production assistance on developing and implementing style sheets and creating print ready files
+ Brand identity development, design, and implementation, including naming, logo design, typography, colors, brand style guide, and other needed elements
+ Develop, manage, and execute marketing programs and strategies based on brand and competitive analysis
+ Website design, development, and maintenance
+ Copywriting of advertising campaigns, websites, press releases, and other needed materials
+ Project management of all projects, deadlines, and any needed vendors
+ Develop and execute marketing, advertising, and social media campaigns to drive business + Social media platform setup design, development, management, and maintenance
+ Social media training, including how to setup, maintain, and manage a brand’s presence including targeting the desired audience and hashtagging to maintain a brand’s integrity
+ Client lead generation and retention
+ Account management including client meetings, relationship building and day-to-day communication, project timeline setup and milestone updates, billing

Adjunct projessor of mass communications

colorado mesa university

august 2014 – July 2015   |   Grand Junction, Colorado

+ Professor of Mass Media Software Applications — teaching students how to use PhotoShop, InDesign, and Illustrator

Marketing & Communications Specialist

rocky mountain health management corporation

February 2010 – october 2013   |   Grand Junction, Colorado

+ Responsible for development and design of marketing and corporate communications initiatives from conception to production to printing including sales materials, presentations, annual reports, and more
+ Responsible for the development and management of corporate communications initiatives
+ Develop and execute marketing strategies and tactics for existing and new business
+ Write and edit marketing collateral and corporate communications
+ Development of annual marketing plan recommendations based on brand and competitive analysis
+ Develop, manage, and execute marketing programs and corporate partnerships, provide recommendations for improvements based on evaluation of analysis
+ Assist in corporate advertising including budgeting, flighting, production, and advertising agency partnership
+ Manage public relations including pitching stories, developing and distributing press releases
+ Coordinate community events and trade shows including set-up, event space, and working the booth
+ Design and distribute email campaigns
+ Develop and collaborate on social media initiatives

assistant marketing manager

mesa Mall / macerich

april 2006 – February 2010   |   Grand Junction, Colorado

+ Center spokesperson and primary media contact
+ Assist in planning, coordinating, and executing special events to drive sales and media coverage
+ Design and coordinate production of posters, flyers, direct mail pieces, and other collateral
+ Public Relations including pitching stories and press release development and distribution
+ Managed digital marketing: website, email blasts, and social media
+ Corporate sponsorship sales and contract fulfillment
+ Assist in strategic partnership and sponsorship sales, pitches, planning, and execution
+ Community outreach and volunteer coordinator, including staff volunteer days and events
+ Assist in outside sales of gift cards
+ Maintain client relationships on corporate gift card accounts

assistant sports information director

colorado mesa university

august 2001 – january 2005   |   Grand Junction, Colorado

+ Publications Editor: designing and editing media guides, game programs, promotional materials
+ Assisted in community relations, events, marketing, advertising, and corporate partnerships
+ Directed marketing campaigns to increase ticket sales, Maverick Kid’s Club, student attendance
+ Manage media relations for football & baseball: including press conferences and media advisories

Media relations graduate assistant

denver broncos

july 2004 – December 2004    |   englewood, Colorado

+ Assisted in handling of interview requests from local, national, and international press of players and coaches
+ Assisted in management of media at press conferences after practices and games 
+ Transcribed press conferences and interviews
+ Handled assembling notes and facts for the media in preparation for a game or announcement
+ Assisted in handling of phone calls, letters, and emails from the general public, including autographs, donations, appearances, etc.

education

master of arts  //  Public relations – GLOBAL STRATEGIC COMMUNICATIONS

University of Florida

august 2012 – april 2014

bachelor of arts  //  MASS COMMUNICATIONS – PUBLIC RELATIONS

colorado mesa university

august 2001 – december 2004

Graduated Cum Laude
Received 4 year degree in 3.5 years

Awards

COLORADO HEALTHCARE COMMUNICATORS

+ “Gold Leaf Award” for Advertising Campaign (2013)
+ “Gold Leaf Award” for Print Collateral Campaign (2011)
+ “Silver Leaf Award” for Print Collateral Campaign (2013)
+ “Silver Leaf Award” for Print Advertising Campaign (2012)
+ “Silver Leaf Award” for Ongoing Community Relations Campaign  (2010)
+ “Bronze Leaf Award” for Print Collateral Campaign (2012)
+ “Bronze Leaf Award” for Annual Report (2012)
+ “Bronze Leaf Award” for Ongoing Community Relations Campaign (2011)

COLLEGE SPORTS INFORMATION DIRECTORS ASSOCIATION NATIONAL PUBLICATIONS

+ 2nd Place Division B Baseball Media Guides (2003-04)