I'm an Orange County marketer, communicator, brander, and graphic designer. I make creative visual things happen. I design and strategize to solve problems, achieve goals, and fulfill certain needs. I come up with ways to make stuff look good and get noticed. I’ve been doing it for a while too – 16 years, if we're counting. I have a shelf full of awards to prove that I'm pretty good at it. But I realize I'm only as good as my next design or campaign.
My background is diverse from public relations to media relations, graphic design to advertising, branding to promotions. This unique background allows me to understand the importance of both creativity and strategy. I realize you can have the best strategy in the world but if the execution falters then it’s all for not. While, you can have the greatest creative but if no one sees it then what's the point.
Throughout my career I've worked with Lamborghini of Beverly Hills, Princess Cruises, Viking River Cruises, the Denver Broncos, O'Gara Motorsport, Farmer Boys, Fig & Olive, FabFitFun, Little Giraffe, Dammit Dolls, Dedoose, and more.
Professional. Personable. Creative. Passionate. Collaborative. Detail oriented. And above all, talented. Those are the kinds of words I often hear my clients use to describe me. It’s who I am and what I bring to every project, every day.
Brought on as the first person in this role, immediately had to oversee, manage, and develop (including graphic design and copywriting) all marketing materials and campaigns for the Client Solutions Department (B2B) in the Orange County Region.
+ Manages the creative development and execution of B2B and B2C marketing campaigns including print and digital advertising, email journey creation, social media, print collateral
+ No materials or advertising are outsourced to an agency for design or production, I handle all materials
+ Oversees email marketing efforts for the region including the only patient, lead, and B2B email campaigns in the company. Each email campaign has an average open rate and CTR higher than the industry average+Designed and manages a highly targeted display advertising campaign that averages a CTR 4 times above national benchmarks
Worked with a variety of clients on graphic design of various projects, including advertising campaigns, print collateral, presentations, and digital pieces. Developed brands and logos. Designed and maintained websites
+ Designed and wrote a 110-page sales presentation in less than 10 days for a client’s multi-million dollar international project
+ Clients worked with: Princess Cruises, Viking River Cruises, Lamborghini Racing, Lamborghini of Beverly Hills, Universal, Lucas Films, UCLA Health, Dammit Dolls, Farmer Boys, Souplantation
Professor of Mass Media Software Applications. Taught students how to use Adobe PhotoShop, InDesign, and Illustrator.
Managed the development and execution of marketing strategies and tactics, including corporate communications, design of collateral, managed advertising budget of $2.5 million dollars, and copywriting and editing of collateral.
+ Served as the company’s public relations contact, producing press releases, and talking points, and liaison between media and company spokespeople
+ Oversaw community relations and corporate partnerships including the Denver Broncos, which was so successful the Broncos created a case study to show other corporate partners how they could maximize efforts
+ Produced an advertising campaign that drove an 8.2% increase in calls and a 3.6% increase in sales
+ Eight-time Colorado Healthcare Communicators Gold Leaf award winner (2 Gold Leaf, 3 Silver Leaf, 3 Bronze Leaf)
Hired as the second person of the shopping center’s marketing team to promote events, and increase traffic and sales for retailers. Coordinated special events and corporate sponsorships, managed community relations to drive sales and media coverage.
+ Served as center spokesperson, providing interviews, pitching stories to media, writing and distributing press releases
+ Assisted in strategic partnership and sponsorship sales, pitches, planning, and execution
+ Oversaw the launch of holiday promotions, which achieved an average of an 18% increase in sales
Established first game day programs and media guides for the athletic teams. Designed and edited 8 programs and media guides every year.
+ Managed media relations for the football and baseball teams, including managing press conferences, writing and distributing media advisories
+ Won second place in College Sports Information Directors Association national publications for Division B Baseball Media Guides
Graduated Cum Laude
Received 4 year degree in 3.5 years
+ “Gold Leaf Award” for Advertising Campaign (2013)
+ “Gold Leaf Award” for Print Collateral Campaign (2011)
+ “Silver Leaf Award” for Print Collateral Campaign (2013)
+ “Silver Leaf Award” for Print Advertising Campaign (2012)
+ “Silver Leaf Award” for Ongoing Community Relations Campaign (2010)
+ “Bronze Leaf Award” for Print Collateral Campaign (2012)
+ “Bronze Leaf Award” for Annual Report (2012)
+ “Bronze Leaf Award” for Ongoing Community Relations Campaign (2011)
+ 2nd Place Division B Baseball Media Guides (2003-04)