Klear Impakt is not a traditional healthcare company, therefore they couldn't have a traditional healthcare look or feel. Founded by dentists for dentists, they wanted to cut through the clutter and standout as the modern, innovative company that they are.
The color palette includes green and grey, green was utilized to soften the palette and provide for a modern style that could be used on a black or white background. The logo was a take on their initials to provide an eye-catching design that would pop, differentiate while maintaining simplicity, and most of all, be memorable.
Logo Design // Branding // Typography